You probably assume that social forces and advertising can show what men and women eat. However, a recent survey in Social Psychology has shown that sex stereotypes used on food packs can really change the way we think about the taste of food.
When the packaging of the product was consistent with sex stereotypes (female packaging for healthier foods and males for the unhealthy), both male and female respondents rated the product as more attractive, were more willing to buy, and even rated the product more tastier than in a situation where the products were not in consistent with gender stereotypes. 
Also, when all subjects were exposed to identical Blueberry muffins but in different packs (male, feminine, neutral and blended) it turned out that the packaging that was a mixture of male and female characteristics was not particularly popular, and the respondents stated that the muffin was not as tasty such as one packed with clear sex stereotypes (although this is an identical product!).
In other words, it seems that the marketing industry has served us a big sandwich of stereotypes. That's why men, when next time you decide to salad, may violate a sex stereotype!
Source
|
|
Powered by
